On the morning of September 9, the "Pharmaceutical Retail New Thinking, New Cooperation, and New Development Industry Exchange Conference" was held on the second day of the opening of the 2nd China Pharmaceutical Circulation and Trade Conference and the 2nd World Pharmaceutical Retail Conference (hereinafter referred to as "2022 Star Conference") Held. Industry giants around the Chinese medicine anti-epidemic, Chinese medicine wisdom and innovative Chinese medicine, pharmaceutical retail performance growth and new thinking and other topics to carry out exchanges, to jointly explore the future development trend of pharmaceutical retail and cooperation methods, to help the healthy development of the pharmaceutical retail industry, nearly a thousand pharmaceutical industry people on-site participation.

Cater to the market demand and create a new explosive point of Chinese medicine

In the post-epidemic era, retail pharmacies are facing pressures such as slowing growth in pharmacies and declining passenger traffic, market competition is becoming more and more intense, and with the aging of the population, the silver-haired market is increasing, and the prospects for the Chinese medicine market are very broad. The "14th Five-Year Plan" development plan also suggests that Chinese medicine has good prospects in the future, as well as the improvement of national health awareness. Liu Zhaohui, vice chairman of the Chinese Medicine Decoction Pieces Professional Association of the Chinese Pharmaceutical Association, general manager of the Chinese Medicine Division of Yifeng Pharmacy and general manager of Hengxiutang Pharmaceutical, pointed out in the report that 33.27 of the future consumption of young people aged 18 to 25 will be used In terms of medical health preservation, young people have become a group with potential for health preservation. However, over the years, channel diversion and in-market pharmacies are declining, and there is an urgent need for differentiated and large single products to flood the health care market.

How to break the game? Liu Zhaohui said, to win-win thinking to create a win-win single product, the introduction of traditional Chinese medicine characteristics of a large single product breakout strategy. It is foreseeable that the category of Chinese herbal pieces will become a new growth engine for pharmacies. This kind of large single product needs to meet the basic conditions of large customer base, definite curative effect, high repurchase rate, certain cognitive basis, differentiation from similar products and systematic large single product operation strategy.

Tian Wei, vice president of Yifeng pharmacy and chairman of hengxiutang pharmaceutical, said that based on the current market demand for large single products of traditional Chinese medicine, hengxiutang pharmaceutical has developed a single product of traditional Chinese medicine decoction pieces-propolis made of wine, which provides intelligent and comprehensive health solutions for pharmaceutical retail enterprises in the production and marketing of traditional Chinese medicine. Once the product was launched, it was well recognized by the market and consumers, and the sales volume quickly exceeded 10 million, which has become a new growth point for the performance of Chinese medicine in retail pharmacies.

Firm cultural self-confidence, the return of Chinese medicine is the general trend

Why can Chinese medicine show its skills in the fight against the new crown epidemic? Jin Shiming, vice president of the Guangdong Society of Chinese Medicine, gave a comprehensive analysis in his keynote speech. He said that in the face of this epidemic test, traditional Chinese medicine has been recognized by the people of the world. At present, traditional Chinese medicine contains great opportunities for development. Chinese people should have cultural confidence in traditional Chinese medicine and Chinese culture.

In Jin Shiming's view, the return of traditional Chinese medicine and its re-becoming the way of life of the Chinese people is the general trend, which conforms to the needs of the times when the disease spectrum is changing from infectious diseases to chronic diseases and the aging of the population is accelerating. It not only helps to promote the transformation from focusing on treatment to focusing on health, so that consumers can become the first responsible person for their own health, but also helps to reduce the incidence of diseases, realize prevention and move forward, Solve the world medical reform problem.

Tap the consumption potential, private enterprises have broad prospects for development

In recent years, the country has successively introduced many favorable policies, which provide fertile soil for the development of Chinese medicine. The total sales of Chinese patent medicines in China's pharmaceutical circulation industry have increased year by year. In the future, my country's Chinese medicine industry has strong potential development space.

In the changing international situation, how do pharmaceutical companies face challenges and opportunities? At the meeting, Jin Yinan, major general of the Chinese people's Liberation Army and former director of the Strategic Research Institute of the National Defense University of the Chinese people's Liberation Army, said in a keynote speech on "private economy in the game of great powers". Private enterprises should strengthen their ability to take precautions and predict risks by opening up international and diversified markets and tapping the potential of domestic consumption, so as to promote the transformation of foreign trade and economic transformation, In order to effectively enhance the core competitiveness of enterprises.

People in the pharmaceutical industry believe that the successful holding of this conference will help reconstruct the pioneering and open new ecology of traditional Chinese medicine, drive a wave of attention to traditional Chinese medicine in the era of great health and wellness, promote the inheritance, innovation and development of traditional Chinese medicine, and help traditional Chinese medicine go to the world.